Wim Maes, heading Xeikon again after its takeover by Bencis Capital and Gimv-XL, aims to target regions such as the Middle East with the firm’s boosted investment capability.
Maes told a group of packaging printers today that Xeikon’s three watchwords will now be focus, investment and regions.
Speaking at the Xeikon R&D centre at Lier on his first day back as CEO, Maes emphasised the digital technology leader’s commitment to packaging in emerging markets.
“Xeikon has identified huge potential in the digital printing of labels,” he said.
He added that labels and packaging are “the focus we have and the focus we will keep”.
The firm invited packagers to demonstrations of its digital presses today on the eve of the Labelexpo tradeshow, which starts tomorrow at Brussels.
With its purchase by Bencis and Gimv-XL, confirmed last week, Xeikon will have enhanced funds for investment, added Maes.
“The new owners come with big budgets for growth,” he said.
Xeikon is also increasing its investment at Labelexpo – “our Drupa for us” – he added.
Maes gave “regions” as the firm’s third watchword as it seeks to develop “huge potential” in “regions not represented in the past”.
This strategy of focusing on developing markets is also in tune with the approach of Gimv, an investment fund set up in 1980 by the Flemish government and still partly state owned.
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