In an exclusive interview, Packaging MEA had the honour of meeting with Peter Steinbeck, CEO of Windmöller & Hölscher (W&H), and Sascha Witt, the company’s Chief Sales Officer. Throughout our conversation, they shared invaluable insights into W&H’s upcoming leadership transition, their strategic expansion across the Middle East and Africa (MEA), and the fundamental importance of sustainability in their business practices. Here, we present the standout moments from our interesting discussion.
Ben: Peter, Sascha, it’s great to be here with you both. Peter, you mentioned a significant leadership transition. Can you tell us more about this change and what it means for W&H?
Peter: Yes, after 33 years in leadership at W&H, I have now transitioned to the supervisory board. Dr. Falco Paepenmüller will take over as CEO, with Sascha Witt continuing as CSO. I’ve had an amazing journey with W&H, and I’m excited to remain closely connected to the company’s future.
Ben: Sascha, as the CSO, taking on the role of Global Sales and Service head is a significant step. What opportunities do you see, especially in the MEA?
Sascha: The MEA region presents immense growth opportunities, particularly in flexible packaging. With population and economic growth, this region is key for our future. We’re focused on providing sustainable solutions, working closely with customers to meet their needs.
Ben: Sustainability is a crucial focus. How is W&H addressing circularity and closing the loop within flexible packaging?
Peter: Our aim is to fulfill the demand for sustainable solutions, particularly in barrier functions. We’re proud of our MDOPE laminate with high oxygen barrier, developed with local partners. This product, made in and for the region, showcases our commitment to sustainability and innovation.
Ben: Sascha, what more can be done in terms of sustainability in flexible packaging, and how does W&H plan to contribute?
Sascha: We’re continually innovating to make flexible packaging more sustainable. Whether it’s through barrier functions in extrusion or coating in the printing process, we’re providing solutions for our customers. The market will ultimately decide the direction, and we’re prepared to offer the technology needed.
Ben: Looking ahead, drupa 2024 is approaching. Can you give us a sneak peek at what innovations W&H has in store for the event?
Peter: While we’re keeping details under wraps, we’re excited to showcase our developments in flexo, gravure, and digital printing. The show will be a fantastic opportunity for customers to see our latest innovations firsthand.
Sascha: Our innovation cycles are geared toward events like drupa, and we’re eager to unveil our new products. We encourage everyone to attend and see what we have to offer.
Ben: Thank you both for sharing your insights. Before we wrap up, what message would you like to convey to our readers and viewers?
Peter: As pioneers in the flexible packaging market, W&H has long championed its benefits, providing unparalleled protection for valuable goods and resources. We’re deeply committed to addressing environmental challenges like climate change and waste pollution, driving towards a Circular Economy model for flexible packaging. Leveraging our advanced technologies and dedicated team, we’re proud to offer circular economy-ready solutions that are designed for recyclability or made from recycled materials. These solutions, manufactured using W&H machines and rigorously tested, deliver exceptional functionality with a minimal carbon footprint.
At W&H, we’re dedicated to innovating sustainably, and shaping a brighter future for the flexible packaging industry and beyond. So, despite global challenges, there are opportunities for those who embrace new technologies. We encourage our customers to explore new solutions, as the returns can be substantial.