Paramount Labels has enhanced its production capabilities with the installation of the Rotatek Brava 450, a state-of-the-art printing press known for its versatility and efficiency.
The Brava 450 combines advanced technology to cater to varying production demands, offering semi-rotary and full-rotary systems. This adaptability allows seamless handling of short, medium, and long print runs. The semi-rotary system, controlled via a touch screen, enables automatic repeat changes without the need for format cylinder adjustments or tools, which reduces costs for short-run jobs.
Sadiq Ali, Chairman of Paramount Label Printing Press LLC, emphasized the impact of this investment. “With the addition of the Brava 450, our production capacity has increased from 1.25 million labels per month to 1.75 million. We aim to double this volume by the end of 2025.”
Founded in 2017, Paramount has rapidly expanded from a 1,200-square-foot trading space to a significant player in the UAE’s label printing and packaging industry. The company serves diverse sectors, including FMCG, automotive, and personal care, and continues to invest in advanced machinery to meet client demands.
Operations Head Hasnain Mahdi noted the efficiency gains brought by the Brava 450. “The press has reduced power consumption by one-third and cut overhead costs associated with plates and die-cuts, proving to be a game-changer for our operations.”
The Rotatek Brava 450 installation aligns with Paramount’s broader expansion strategy. Over the years, the company has added two flexo machines and a finishing machine to its facility. “This installation further reflects Paramount’s trust in our solutions,” said Malkhan Ram, General Manager of Sales at Vinsak.
The Brava 450 positions Paramount Labels to address growing market demands while optimizing costs and sustainability efforts.