Victory Packaging, a legacy provider of packaging and related services across North America for over five decades, has rebranded as Smurfit Westrock Packaging Solutions. The change reflects the company’s evolution from a distributor to a comprehensive packaging solutions provider.
The rebranding follows the July 2024 merger of Smurfit Kappa and WestRock, forming Smurfit Westrock, a global leader in sustainable paper and packaging. The combined entity operates in 40 countries with over 500 packaging converting operations, 62 paper mills, and 100,000 employees worldwide.
“Our new brand reflects our service-driven approach to solving business challenges and delivering value to our customers,” said Scott MacDonald, president of Smurfit Westrock Packaging Solutions. “It also signals our ability to tap into extensive resources as part of one of the world’s largest packaging companies.”
The company provides engineering, supply chain, kitting and assembly, automation, digital, and logistics solutions aimed at reducing costs, improving sustainability, mitigating risks, and supporting customer growth. It operates more than 60 solution centers across the United States and Mexico.
Laurent Sellier, CEO of Smurfit Westrock North America, highlighted the importance of the rebranding. “Aligning its name and identity to the global brand better defines its affiliation and positions the business for continued success as part of the Smurfit Westrock family,” Sellier said.
Despite the rebrand, Smurfit Westrock Packaging Solutions will maintain its focus on customer service, delivering tailored solutions through its established teams and wide range of products and services.