Dubai Personal Care (DPC) facility to produce 100,000 tonnes annually, 80% for export
UAE CEO Paul Polmaninaugurated Unilever’s Dubai Personal Care (DPC) manufacturing facility in Dubai Industrial Park, UAE, on 21 December.
ThefactoryisMENA’slargest personal care liquidsmanufacturing unit in investment, output, andsize,accordingtoUnilever.
Set up with an AED1bn (USD270m) investment, this 100,000 sq m facility will manufacture Unilever’s key beauty and personal care brands such as Dove, Fair & Lovely, Lifebuoy, Vaseline, Clear, TRESemmé, and Sunsilk, catering to surging regional demand.“Choosing the UAE was a strategic decision,” said Polman. “It is a trade corridor that connects the East and West, with important growth potential and world class infrastructure. Our new factory is testament to that – as the UAE’s largest privatesolar park, it reflects a shared vision of driving resilient, sustainable growth, underpinned by innovation.”
The facility’s state-of-the-art technology, combined with a modular design, ensures faster, shorter, and highly responsiveproduction lines that cut lead time to market by 80%, according to Unilever. The lines are additionally highly flexible to match market demand, while delivering the highest levels of product quality and safety, said the company.Commenting on the contribution this facility will make towards the Dubai Industrial Strategy 2021, SanjivKakkar, executive vice-president MENA, Turkey, Russia, Ukraine and Belarus, said, “This facility will produce 100,000 tons annually and all products will carry
a ‘Made in UAE’ label. Eighty percent of these will be exported globally to Europe, Africa, and MENA countries.”
The facility is designed to reduce waste and energy consumption. The plant will send zero waste to landfill and reuse the recycled water in its cooling systems, according to Unilever. Supporting Unilever’s commitment of becoming carbon positive by 2030, and the UAE’s Clean Energy Strategy, DPCis one of the first factories in the region to have both solar photovoltaic and solar thermal systems for one manufacturing plant, said the company.