Larger bottle is aimed at home and office delivery of sodium-free, pH-neutral water
Abu Dhabi Agthia Group PJSC, a leading foodand beverage group, has started to distribute AlAin ZERO, which it claims is the fastest-growing water brand in the UAE, in a 5-gallon bottle sizefor home and office delivery (HOD).
Al Ain ZERO is the first bottled water produced in the UAE that combines a sodium-free and neutral pH composition while retaining key minerals found within classic Al AinWater to offer a smooth and refreshing taste, according to Agthia. Since the water launched in 330ml, 500ml, and 1.5 litre bottle sizesin August 2016, Al Ain ZERO has reported strong sales as health-conscious customers switch to a sodium-free product.
Commenting on the launch of Al Ain ZERO5-Gallon, Tariq Aziz, senior vice president for HOD at Agthia Group, said, “Al Ain ZERO provides a solution to the increasing number of health-conscious customers in the UAE looking to cut down their sodium intake while remaining hydrated.
“When we launched Al Ain ZERO we strongly believed in its market potential, but customer feedback and strong sales have exceeded our high expectations. Responding to this demand, it is natural that we broadened our range of Al Ain ZERO products to include Home and Office channels so that customers can benefit from drinking high quality water at work and with their families. This also fits with Agthia’s wider strategy to introduce industry-leading products to the UAE market, where consumer demand is growing rapidly.”
Al Ain ZERO is approved by the Emirates Standardization and Metrology Authority(ESMA), the sole body in the UAE responsible for issuing national bottled water standards and adopting international standards for food and beverage products.
Agthia Group is a leading Abu Dhabi-based food and beverage company. Established in2004, the company is listed on the Abu Dhabi Securities Exchange (ADX) with the symbol AGTHIA. Senaat (General Holding Corporation), an Abu Dhabi Government entity, holds51% of the company’s shares, with the balance held by retail and institutional investors. The Company’s assets are located in the UAE, Oman, Egypt and Turkey.
Agthia offers a world-class portfolio of integrated businesses providing high-quality and trusted food and beverage products for customers and consumers across the UAE, GCC, Turkey, and the wider Middle East. More than 3,000 employees are engaged in manufacturing, distribution and marketing various food and beverage products: water (Al Ain, Al Bayan, Alpin natural spring water), flour (Grand Mills), animal feed (Agrivita), juices (Al Ain Fresh, Capri Sun), and dairy (Yoplait). An emerging businesses unit includes tomato paste, frozen vegetables, fruit puree, and baked goods.