Dubai, United Arab Emirates – 6th March, 2025: The UAE Circular Packaging Association (CPA) has announced the election of a new board during its annual general assembly held at Dubai Chambers. This marks the beginning of a two-year term focused on strengthening public-private collaborations and advancing the UAE’s circular economy initiatives.
As the UAE prioritizes sustainability within its economic framework, the CPA has committed to bridging the gap between industry and policymakers. The association aims to ensure that packaging innovations align with national sustainability objectives, including the UAE Circular Economy Policy 2031 and the country’s Net Zero by 2050 commitments.
The newly elected board members include Mohamed Eldabaa from Procter & Gamble (Chairman), Marcelo Piva from Tetra Pak (Vice Chairman), Emeel Bishay from Mondelez (Treasurer), Laetitia Magentie from Majid Al Futtaim (Director), Priya Sarma from Unilever (Director), Theofilos Alevizos from Agthia Group (Director), Shahira Elkady from PepsiCo (Director), and Sara Jackson from Green Ethics, who has been appointed Secretary General.
“The CPA is more than an industry association—it’s a platform for action,” said Mohamed Ali El Dabaa, Chairman of the CPA. “With our new leadership, we will double down on fostering strategic partnerships, advocating for progressive policies, and driving industry-wide collaboration to accelerate the shift to a truly circular packaging ecosystem.”
The CPA plays a critical role in facilitating collaboration among businesses, regulators, and environmental stakeholders. Through providing industry insights, offering policy recommendations, and spearheading knowledge-sharing initiatives, the association actively supports the development of regulatory frameworks that enable sustainable packaging solutions.
Looking ahead, the new board plans to focus on enhancing policy engagement to support the UAE’s transition to a circular economy, expanding industry partnerships to scale up sustainable packaging solutions, and advocating for regulations that promote circular business models. The CPA also aims to empower businesses with the knowledge and tools needed to implement best practices.
As the UAE positions itself as a global sustainability leader, the CPA remains dedicated to helping businesses and policymakers achieve circular packaging objectives.