Cereal Partners Worldwide’s very first NFTs (Non-Fungible Tokens) have dropped on Opensea.io, commemorating the launch of the Trix Breakfast Cereal brand in the Middle East & North Africa (MENA). The Trix Globe is an exclusive limited series of only two NFTs available for bidding from 18 March-5 May, with 100% of the proceeds going to charity.
An NFT is a digital asset that represents real-world objects like art, music, in-game items, and videos. NFTs are bought and sold online, frequently with cryptocurrency, and are generally encoded with the same underlying software as many cryptos.
Emilien Mesquida, Business Executive Officer, Cereal Partners Worldwide, Middle East & North Africa said, “In line with our promise for ‘Better Lives,’ we are proud to launch the first blockchain based initiative in the region aimed towards a humanitarian cause with full proceeds of the Trix NFTs auction going to the Emirates Red Crescent”.
Bahaa Boulmona, Brand Manager Cereal Partners Worldwide, Middle East & North Africa said, “We are excited to announce that Trix is the first and only breakfast cereal brand in the world to have launched its own NFT series – showcasing how daring and adaptable our brands are”.
Trix is a fruity flavoured breakfast cereal offering that is iconic for its six fruity shapes. It’s made with wholegrain and is a source of calcium, zinc, and B vitamins.