Tetra Pak, a global leader in food processing and packaging solutions, participated in ProPak MENA 2024 as the diamond sponsor for the second consecutive year. The company highlighted its latest innovations, end-to-end solutions, and advanced technologies under the theme “Unlocking the Future.”
Wael Khoury, Managing Director of Tetra Pak Egypt Area, expressed the company’s commitment to the event, stating, “We aim to be the go-to partner for the food industry, delivering sustainable solutions, optimal results, and memorable customer experiences.” Khoury emphasized Tetra Pak’s strategic focus on four key areas: delivering food safety and quality, leading sustainability transformation, optimizing customer operations, and driving innovation for growth.
At their booth, Tetra Pak showcased practical applications of these focus areas. Highlights included advancements in packaging, processing, services, sustainability, and supply chain management. The company’s latest packaging innovations catered to changing consumer behaviors and market dynamics, offering various sizes, shapes, functionalities, and environmentally friendly options.
In processing, Tetra Pak displayed solutions across six categories: dairy, cheese, ice cream, beverages, prepared food, and powder. Their production solutions are designed to help food manufacturers achieve superior results with guaranteed performance and ongoing support.
Tetra Pak’s service portfolio includes maintenance, parts, consumables, ingredients, upgrades, plant components, training, automation, and installation services, all aimed at enhancing the entire production process. Sustainability remains a core focus, with Tetra Pak committed to impactful initiatives in collaboration with stakeholders to deliver economic, environmental, and societal benefits.
Two Tetra Pak Egypt Area team members spoke at the event. Shereen Shaheen, Head of Corporate Affairs for the Middle East and Africa, participated in the Arab African Roundtable Discussion on accelerating sustainable food packaging. Ahmed Abo El Saoud, Regional Sustainability Manager, discussed unlocking sustainable growth at the ProPak MENA Conference, sharing Tetra Pak’s latest efforts in sustainability in Egypt.
Khoury concluded, “The future presents challenges and opportunities for our business and the food and beverage industry. Our aim is to make food safe and available everywhere, for more people. The future needs of our customers and our planet require a new perspective on quality, sustainability, integration, and innovation, while maintaining our commitment to food safety. We will continue to deliver on our promise to protect what’s good.”
ProPak MENA, the largest packaging and processing event for Africa’s food and beverage producers, took place from May 26 to 28 at the Egypt International Exhibition Centre, bringing together thousands of F&B manufacturing professionals from Egypt and around the world.