Tetra Pak has unveiled its ‘Made, Consumed, and Recycled in Saudi Arabia’ campaign, celebrating 44 years of operations in the Kingdom. The initiative highlights the company’s contributions to local economic growth, food security, and sustainability, aligning with Saudi Arabia’s Vision 2030 goals.
Operating in the Kingdom since 1980, Tetra Pak has positioned its Jeddah factory as a key regional hub for food packaging and manufacturing. The facility, which exports 40% of its products to 11 Middle Eastern countries, has produced more than 165 billion units since 1998.
“Tetra Pak’s 44-year journey in Saudi Arabia reflects our commitment to supporting the Kingdom’s economic development and Vision 2030 objectives,” said Niels Hougaard, Managing Director of Tetra Pak Arabia. “Our local production enhances food security and enables our customers to launch innovative products for both local and export markets.”
Tetra Pak’s presence has been essential to Saudi Arabia’s food and beverage industry, with over 80% of local businesses using its equipment and packaging solutions. The company emphasizes that domestic production ensures shorter lead times and a more resilient supply chain, addressing regional logistical challenges.
As the first company to introduce carton recycling in Saudi Arabia, Tetra Pak invested $3 million in a recycling facility in partnership with Obeikan Paper Industries and Saudi Top Plastics. The plant can process 8,000 tonnes of used cartons annually, advancing the Kingdom’s circular economy goals under Vision 2030.
Tetra Pak continues to support sustainable manufacturing by displaying the Saudi Made logo on all carton packages produced locally. The campaign reinforces the company’s role in economic diversification and highlights its efforts to promote sustainable practices across the region.