Tetra Pak, a global leader in packaging solutions, has announced its first-ever Custom Printing collaboration. This milestone follows the successful validation of Tetra Pak’s Custom Printing solution, involving over 100 million packages, and marks the beginning of new business and marketing opportunities that enhance flexibility and customization for consumers.
Flow Beverage Corp. (TSX: FLOW; OTCQX: FLWBF), known for distributing naturally alkaline spring water in the U.S. and Canada, has become the pioneer brand to harness this innovative technology for creating unique carton designs, delivering a deeply immersive consumer experience.
Pedro Gonçalves, Marketing Director U.S. and Canada at Tetra Pak, emphasized the significance of this collaboration, stating, “Tetra Pak® Custom Printing allows brands greater agility than ever before to create impactful, unique campaigns that diversify their advertising strategies in a cost-effective way.”
Flow Beverage Corp. Founder and CEO Nicholas Reichenbach shared his excitement about being the first brand to market Tetra Pak’s Custom Printing solution. He noted, “The packaging provides an artful medium that speaks volumes about our commitment to quality, sustainability, and memorable experiences.”
Tetra Pak® Custom Printing is a groundbreaking ink jet-based carton package printing solution that not only offers customization but also upholds the environmental advantages of paper-based beverage cartons. Companies can now leverage this offering to implement promotional activations, such as varied designs within a single case or limited-edition packaging collaborations, to elevate their marketing strategies.
Ola Elmqvist, Executive Vice President of Packaging Solutions at Tetra Pak, emphasized the potential of digital printing for brands, stating, “By enabling crisp high-quality images and lifelike designs, it can also give products a premium look. We look forward to innovating alongside more brands to unlock untapped potential with one-of-a-kind marketing collaborations through Tetra Pak® Custom Printing.”
Flow Beverage Corp., founded in 2014, is known for its mission to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in recyclable and renewable, plant-based packaging. The company is B-Corp Certified and offers a diverse range of health and wellness-oriented beverage products, all supporting their overarching purpose of bringing wellness to the world through water. Flow products are available online at flowhydration.com and are sold at over 51,000 stores across North America.