Pepsi is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi to roll out the new look in North America this fall in time for the brand’s 125th anniversary, and globally in 2024, marking the brand’s next era with an eye toward the …
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7UP has announced a refreshingly new modern design while elevating its international positioning that adds moments of ‘UPliftment’ to the everyday. This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward. As a first intervention, 7UP is introducing the new brand identity with …
PepsiCo has started moving its senior leadership team from Dubai to Saudi Arabia as part of plans to relocate its Middle Eastern headquarters, a top official from the company said. The snack and beverage company was one of the first major corporations to announce that it was moving its regional headquarters after the Saudi …
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Consumers in Kuwait will now be able to enjoy Diet Pepsi in 100% recycled plastic bottles, as PepsiCo continues its expansion of sustainable packaging alternatives across the Gulf Cooperation Council area, amid rising consumer consciousness around sustainability and regional government priorities. Pepsi is the first beverage brand in the State of Kuwait to introduce …
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