The key driver for brand growth is penetration, while innovation proves the key strategy for winning buyers. Idriss El Ganari, Managing Director, AME, Worldpanel Division, shares insights with Packaging MEA A decade of insights from Worldpanel’s Brand Footprint study confirms that increasing their penetration is by far the best way for brands to grow. …
Continue reading “Brands battle hard to be chosen in Africa & Middle East”
The event was attended by the El Jadida Province Governor Mohammed El Guerrouj, Kingdom’s Minister of Commerce and Industry, Ryad Mezzour, Swiss Ambassador to Morocco Guillaume Scheurer, and Imane Zaoui, General Business Manager at Nestlé Maroc. Ryad Mezzour said, “Today, we celebrate three decades of commitment and efforts made by Nestlé Morocco in terms …
Continue reading “Nestle celebrates 30 years of local manufacturing in Morocco”
