With the help of high-quality, efficient KHS technology the sales of packaged water in Uganda are climbing to ever greater heights. And at the same time, awareness of the responsible use of resources is growing – an example that could set a precedent.
At 5,109 meters above sea level, Margherita Peak in the Rwenzori Mountains in northwestern Uganda is Africa’s third-highest mountain. For many mountaineers, the massif is considered a more attractive alternative to the relatively overcrowded Kilimanjaro.
Despite its location right on the equator, the surrounding peaks are glaciated. The region, a particularly lush and species-rich habitat for African flora and fauna, was declared a Unesco World Heritage Site in 1994 for its ecological significance. Up to 3,000 millimeters of rain per square meter fall here every year, feeding into many rivers, some of which are tributaries of the White Nile.
It’s therefore no surprise one of Uganda’s best and largest mineral water brands was named Rwenzori and depicts the mountain range on its logo. The product is bottled nearly 300km from Margherita Peak in Namanve in the greater Kampala area.
When the Rwenzori Bottling Co began operations in 1993, it faced the challenge that bottled water was still a relatively new and unknown product to many people in Africa. A lot has changed since then: bottled water sales have skyrocketed throughout Uganda, especially in urban centers – and annual growth rates are still at 10% and more.
Rwenzori says it’s Pure Natural Mineral Water product appeals predominately to middle- and upper-class consumers, who find the product compelling with its good taste, balanced mineral content and absolute bacteriological purity. They are also willing to pay a higher price, which is around 30% more than that of competitors.
Accordingly, expectations regarding the packaging of this premium product bottled in PET are high. Rwenzori even makes its own bottle caps.
The Innofill PET NV blocked with a stretch blow moulder is the first filler for still water that CCBA has procured in Uganda.