Mars Food will begin to use the industry’s first recyclable, food-safe, mono-polypropylene plastic (PP) for microwavable rice pouches on its brands.
Launching in the first half of 2021, the business has ambitions to further scale the technology across its portfolio, beginning at the back half of the year.
The use of high-performing mono-PP material will allow Mars Food to retain the shape, shelf life, functionality and high safety standards needed for its brands’ packaging, while ensuring pouches can be mechanically and chemically recycled.
The breakthrough is a result of a three-year partnership between Mars Food and Amcor, who share a vision to support a circular economy.
Fiona Dawson, Global President, Mars Food, Multisales and Global Customers, said: “This is a huge step for us towards our 2025 commitment of 100% recyclable, reusable or compostable packaging.
“Through this partnership with Amcor, we will pilot, learn and then scale the volume of recyclable mono-polypropylene pouches across our portfolio.”