Since 2018, Classique Labels and Packaging has been on a transformative journey under the leadership of its Managing Director, Rama Krishna. The company has not only turned its fortunes around but has also set new benchmarks in the labeling and packaging industry. By combining innovation with a deep understanding of market needs, Classique has become synonymous with quality and creativity.
A Vision for Growth
Reflecting on the company’s progress, Rama Krishna, Managing Director, Classique Labels and Packaging said, “Since 2018, it has grown vertically. The team has grown exponentially, and so have our verticals, though not in the same proportion.”
One of the defining moments in Classique’s journey was the introduction of a unique concept—tactile engagement in labeling. Rama Krishna’s philosophy was simple yet revolutionary: “Instead of seeing the product and buying it, feel the product and buy it.” While the market wasinitially hesitant, this approach has since gained widespread acceptance. Today, Classique is proud to see its competitors adopting similar strategies, cementing its role as a trendsetter.
Innovation That Delivers Results
Classique’s innovations have had a far-reaching impact across multiple industries, including cosmetics, lubricants, detergents, nd food. The cosmetics sector, in particular, has witnessed remarkable growth, with Classique’s contributions driving a 14% annual increase in demand. “With our innovations over the past six years, we have taken cosmetic packaging to a different level altogether,” Rama Krishna shared.
The company has set new standards with premium embellishments for self-adhesive labels, which have been adapted for other packaging formats such as mono-cartons, gift sets, and rigid boxes. This holistic approach has positioned Classique as a one-stop solution for high-quality packaging needs.
Advantages of Seamless Packaging
In an industry dominated by ABL (aluminum barrier laminate) and PBL (plastic barrier laminate) tubes, Classique has been a vocal advocate for seamless packaging solutions. Rama Krishna explains, “Seamless tubes offer better aesthetics, 100% recyclability and structural integrity compared to ABL tubes. They are also easier to customize with enhanced aesthetics, which is critical for premium brands looking to differentiate themselves.”
By addressing market demands for both form and function, Classique’s seamless solutions have quickly gained traction. These innovations allow brands to deliver a more refined consumer experience while maintaining durability and cost efficiency.
Pioneering Cosmetic Tubes in the UAE
Recognizing an unmet need in the market, Classique expanded into the production of cosmetic tubes, addressing a gap that previously required imports from India, China, and Europe. “One of the brand owners told us about the challenges they were facing with tubes and hence, we embarked into this vertical” Rama Krishna recalled. Leveraging its expertise, Classique created premium, customizable tubes that cater to the specific needs of regional brands.
This move not only filled a critical void but also demonstrated Classique’s ability to adapt and innovate. The initiative has been hailed as a game-changer for the cosmetics industry in the UAE. These tubes are now sought after for their premium quality and design flexibility, giving regional brands a competitive edge.
Sustainable Solutions
Additionally, Rama Krishna and his team embraced sustainability as a core value. By introducing eco-friendly packaging solutions, Classique has been able to meet the growing demand for sustainable practices. “Our clients
appreciate that we’re thinking ahead and aligning with global trends,” he said.
Shaping the Future of Packaging
As Classique continues to grow, its focus remains on staying ahead of industry trends and delivering value to its clients. “We’re not just meeting industry standards; we’re setting them,” Rama Krishna emphasized.
The future looks bright for Classique Labels and Packaging, with plans to further expand its product lines and geographical reach. “We want to be the preferred partner for brands worldwide, not just in the UAE,” Rama Krishna shared, outlining his vision for the next phase of growth.
A Trusted Partner for Every Industry
Whether you’re in cosmetics, food, or any other industry, Classique Labels and Packaging offers solutions that combine creativity with practicality. From self-adhesive labels to rigid boxes and premium cosmetic tubes, the company provides end-to-end packaging solutions tailored to the unique needs of each client.
Classique’s dedication to customer satisfaction has made it a trusted name in the industry. With a strong foundation and an eye on the future, the company is set to redefine what’s possible in labeling and packaging.
Classique Labels and Packaging: Offerings, Capabilities, and Products
Core Offerings:
- Self-Adhesive Labels – High quality, innovative labels for various industries.
- Decoration Techniques – Foiling, screen printing, and rotary screen printing for labels, tubes, and cartons.
- Mono-Cartons & Gift Sets – High end cosmetic packaging with advanced embellishments.
- Seamless Tubes – Region-leading technology offering aesthetic appeal, better bounce-back, and customization for cosmetics.
- In-House Tube Manufacturing – Integrated seamless tube production with caps and sizes under one roof.
- ABL & PBL tubes – Introducing these in 2025, complementing seamless tube technology.
- Custom Tube Decoration – Direct printing on seamless tubes for enhanced branding.
- Vertical Integration – Full control over labels, tubes, and packaging, ensuring quality and consistency.
- Flexible Order Quantities – Catering to both large and small orders, with MOQs, as low as 5000 tubes to support our customers to soft launch their products in the market.
- End-to-End Solutions – Complete packaging services from design to delivery.
Industries Served:
- Cosmetics
- Lubricants & Detergents
- Food & Beverages
- Pharmaceuticals
Expansion Plans:
As a natural forward integration and leveraging its expertise in laminate printing, Classique is expanding into ABL and PBL tubes in 2025, offering groundbreaking aesthetics and security features.