NUXE Sun’s popular Tanning Sun Oil and Delicious Sun Spray have received a sustainable makeover with the introduction of the innovative PZ Twist spray pump from Aptar Beauty.
Responding to NUXE’s quest for a more sustainable, high-performing, and visually appealing spray pump, Aptar Beauty’s PZ Twist has stepped up to the task. The PZ Twist spray pump, designed with twist-to-lock technology, eliminates the need for a traditional overcap, all while maintaining excellent performance and e-commerce suitability. Its sleek, modern design seamlessly integrates with the overall packaging aesthetics, complemented by NUXE’s signature pearlescent gold color.
Sustainability and E-commerce Compatibility
The Huile Solaire Bronzante SPF10, SPF30, and SPF50, along with the Spray Solaire Délicieux SPF30 and SPF50, were launched earlier this year across Europe, Asia, and South America. These products prioritize both quality and environmental responsibility, with formulas that are non-toxic for marine ecosystems. The introduction of the PZ Twist pump aligns with NUXE’s commitment to sustainability by reducing waste and eliminating the risk of losing a cap during outdoor activities. Composed primarily of polypropylene (PP) and POM-free materials, it is paired with NUXE’s new PET bottle.
Madalina Dragan, Marketing Director of Personal Care & Home Care EMEA at Aptar Beauty, stated, “NUXE wanted an attractive, more sustainable pump that was easy to use – possibly with a new gesture – while keeping the same level of spray performance. PZ Twist ticked all the boxes…We are very proud of our collaboration with NUXE and excited to see PZ Twist transforming the Sun Care packaging market.”
Consumer-Friendly Design
PZ Twist offers an intuitive twist-to-lock mechanism, ensuring convenience and security for consumers. Designed with a comfortable fingerpad featuring a soft-touch effect, the pump is ergonomic and hygienic, ensuring a seamless user experience. An audible click indicates proper closure to prevent leakage, making it suitable for e-commerce. PZ Twist is also Amazon ISTA-6 certified for safe on-the-go use and offers additional options like anti-slip ribs and a protective shield for enhanced hygiene.
Superior Spray Performance for NUXE
PZ Twist incorporates Aptar Beauty’s high-end PZ engine, delivering exceptional spray performance, even with complex and demanding formulations like those found in NUXE’s sun care range.