The recently published Print Horizons Report offers a comprehensive overview of key topics for printers and suppliers to explore ahead of drupa. Based on insights from the 9th drupa Global Trends Survey, the report highlights major technical and market developments expected to shape drupa 2024, focusing on digitalization, sustainability, and artificial intelligence (AI).
The report underscores the significant impact of digitization on the print industry, urging all printers, regardless of size or location, to adapt to these changes. However, with the pace of transformation accelerating, printers face the challenge of determining where to focus their efforts.
According to the 9th drupa Global Trends report, published in November last year, there is a positive outlook despite recent challenges. Embracing new technology is seen as crucial for future success, but the path to achieving this can be complex. To help navigate these challenges, the 2023 Trends survey identified six key topics that are priorities for further research and investment:
- The evolving dynamics of analog and digital production
- Workflow and automation
- Print embellishment and finishing
- Web-to-print
- Digital packaging and labels
- Sustainability and ESG (Environmental, Social, and Governance)
The report delves into each of these topics, analyzing survey findings and featuring insights from industry specialists interviewed by the authors.
One key observation is the coexistence of conventional and digital production methods, with digital print increasingly seen as a core production method. While sheetfed toner technology remains prevalent, inkjet technology is receiving significant attention from suppliers. Discussions now focus on how digital print can transform markets and enhance production efficiency.
Investments in digital printing must be accompanied by digitalization of other business processes. This includes automating workflows, an area where many printers have made progress but more work remains to create fully automated workflows.
Artificial intelligence (AI) is also a focal point, with many suppliers highlighting its benefits in augmenting human capabilities. AI is already being used in various print industry applications and is expected to play a prominent role at drupa 2024.
Sustainability and ESG are critical considerations. Actions to enhance sustainability often align with financial interests and customer demands, making them imperative for all players in the industry.
The full report, available for sale in English on the drupa website, offers detailed insights to help industry professionals prepare for drupa 2024. The executive summary will be available in multiple languages for free.