Pepsi, renowned for its deep connection to music and entertainment, has partnered with global superstar Bad Bunny to launch the game-changing “Press Play On Summer” campaign, offering consumers across the nation an exclusive three months of free Apple Music. This extraordinary collaboration allows fans to indulge in Bad Bunny’s chart-topping hits and explore Apple Music’s extensive catalog of over 100 million songs, all at no cost throughout the summer season.
Central to the “Press Play On Summer” promotion is the innovative use of limited-edition PepsiCo beverage labels. By purchasing select 20 oz. bottles from the PepsiCo portfolio, consumers can unlock up to three months of unlimited listening on Apple Music through the special QR code featured on the label. This groundbreaking approach revolutionizes packaging as a means of granting access to premium music content. Additionally, participants stand a chance to win exciting instant prizes, including weekly flyaway trips, with over 100,000 rewards up for grabs.
Bad Bunny’s exceptional talent and global cultural influence led to his recognition as Apple Music’s Artist of the Year in 2022. With his music becoming synonymous with the soundtrack of the season, fans of Bad Bunny can revel in up to three months of free listening on Apple Music this summer.
Commenting on the partnership, Bad Bunny expressed his enthusiasm, stating, “Summer is the season that brings excitement, heat, and the urge to seek the beach, friends, good music, and simply have a great time. I am delighted to collaborate with Pepsi and Apple Music to offer fans more of what we love and what unites us: MUSIC, through the ‘Press Play On Summer’ offer.”
Todd Kaplan, Chief Marketing Officer of Pepsi, shared his excitement about this historic collaboration, stating, “We are thrilled to kick off this groundbreaking partnership with Apple Music and Bad Bunny. Both Pepsi and Apple Music have a storied history of delivering unique music experiences to our fans over the years, making this collaboration a perfect fit. Bad Bunny’s immense popularity as one of the biggest artists on the planet makes him a valuable addition to the Pepsi family. We are excited to provide fans with unprecedented access to a wide range of music experiences and Bad Bunny’s remarkable catalog throughout the summer.”
Pepsi’s inventive use of limited-edition QR code labels on specially marked 20 oz. bottles of Pepsi, Pepsi Zero Sugar, Pepsi Mango, Pepsi Wild Cherry, Mountain Dew, Mountain Dew Major Melon, Mountain Dew Spark, Mountain Dew Voltage, Starry, and Starry Zero Sugar fuels the convergence of packaging and music in an unprecedented way.
With “Press Play On Summer,” Pepsi and Bad Bunny have not only reimagined the summer music experience but also set a new standard for innovative packaging campaigns, revolutionizing the way consumers access and enjoy premium music content.