PepsiCo has announced the launch of a new product, bubly burst™, marking another entry into the sparkling water market. Following the success of bubly sparkling water introduced in 2018, the company aims to diversify its offerings with this latest addition.
Described as a “refreshing, flavor-forward, lightly sweetened sparkling water beverage with bold fruit flavors,” bubly burst™ emphasizes its zero added sugar and low-calorie content. Like its predecessor, bubly burst™ maintains a playful branding approach with quirky messages on its packaging.
Available in six flavours – Triple Berry, Peach Mango, Watermelon Lime, Pineapple Tangerine, Cherry Lemonade, and Tropical Punch – each variant contains 10 calories or less. The product comes in 100% recycled PET single-serve 16.9oz bottles.
bubly burst™ is set to hit shelves nationwide, including grocery, gas, and convenience stores, as well as online retail platforms.
Todd Kaplan, Chief Marketing Officer for Pepsi and Sparkling Water, highlighted the company’s confidence in expanding the bubly brand into this new segment. “bubly burst™ is bringing to the table sparkling water with a delicious burst of fruit flavor,” Kaplan stated. He emphasized the brand’s ability to cater to evolving consumer preferences while maintaining its playful energy.
Acknowledging bubly’s success in the sparkling water category, Kaplan expressed optimism about bubly burst™’s potential to further propel the brand’s growth and attract new consumers. He characterized the launch of bubly burst™ as a significant strategic move, aligning with PepsiCo’s goal to solidify its leadership position within the sparkling water market.