PanOxyl, a prominent brand in acne treatment, has announced an update to its packaging and introduced a new product, the Acne Banishing Body Spray with 2% Salicylic Acid. These changes reflect PanOxyl’s ongoing efforts to enhance its product offerings and improve customer experience.
Packaging Redesign
PanOxyl’s new packaging features a modern design that uses color blocks to categorize its products into three groups: cleanse, manage, and moisturize. This approach aims to simplify product navigation for consumers, making it easier to identify specific skincare needs. The changes were informed by market testing to align with consumer preferences while maintaining PanOxyl’s standards of quality.
“Our updated packaging not only modernizes the look of our brand but also reinforces our dedication to delivering effective acne solutions,” said Steve Gallopo, Executive Vice President and Chief Commercial Officer of Crown Consumer Skincare Division.
New Acne Body Spray
In addition to the packaging update, PanOxyl has launched the Acne Banishing Body Spray. The spray contains 2% Salicylic Acid, a key ingredient known for clearing acne by penetrating pores. It also includes Niacinamide for moisturizing, Vitamin C for brightening, and Witch Hazel and Aloe for soothing the skin. The spray is equipped with a 360-degree nozzle, designed for easy application to hard-to-reach areas of the body.
Dr. Suneel Chilukuri, Board Certified Dermatologist, noted, “Salicylic Acid is a proven ingredient in acne treatment. This body spray format offers an effective solution for treating acne in areas that are difficult to reach.”
Supporting Digital Campaign
PanOxyl’s rebranding efforts are supported by a digital campaign, “Seen It. Solved It.,” which traces the brand’s history from the 1970s to its current role in acne care. The campaign underscores PanOxyl’s long-standing commitment to providing trusted skincare solutions.