Olay Body is launching the Fearless Artist Series, a new collection of body washes that feature bottle artwork designed by African American artist, Avery Williamson, and formulas specially crafted by a diverse team of women. The Fearless Artist Series is part of Olay Body’s ongoing commitment to elevate stories of women of color in STEAM (science, technology, engineering, art, and math), while also increasing representation and visibility of products designed for women of color.
Women, and especially multicultural women, are drastically underrepresented in the arts. To help increase visibility of women of color artists on a national scale, Olay Body partnered with Williamson as not only the brand’s inaugural fearless artist but also the designer of the vibrant artwork adorning the three bottles in this new limited-edition collection. The brand is committed to continuing to introduce and spotlight additional multicultural female artists in future editions of the Fearless Artist Series.
Avery Williamson said, “I’m excited to be a part of Olay Body’s Fearless Artist Series collection. As an artist, it’s thrilling to put forth art into the world and to complement a physical experience with a visual expression”.
Selina Phillips, senior brand director for Olay Body said, “We are thrilled to team up with Avery and leading women of color in art and science on the creation of our Fearless Artist Series collection. From formulation to packaging, these women lent their expertise and voices to create an incredible collection that speaks to the fearlessness of women of color from the inside out.”
The collection is now available in a 17.9 fl oz pump at retailers nationwide.