Nestlé has announced a partnership with Dubai AI Campus to develop an artificial intelligence-powered tool designed to identify product innovation opportunities. The initiative will analyze emerging trends and provide consumer insights, supporting Nestlé in making data-driven decisions and advancing product development.
The agreement was formalized through a Memorandum of Understanding signed at the Dubai International Financial Centre (DIFC). The signing ceremony was attended by Laurent Freixe, Nestlé CEO; Remy Ejel, Nestlé Executive Vice President and Head of Zone AOA (Asia, Oceania, and Africa); Yasser Abdul Malak, Nestlé MENA Chairman & CEO; Arif Amiri, CEO of DIFC Authority; and Mohammad Alblooshi, CEO of DIFC Innovation Hub.
Yasser Abdul Malak, Chairman and CEO of Nestlé Middle East and North Africa, emphasized the significance of the partnership, stating, “We are excited to be partnering with Dubai AI Campus to pioneer the use of AI, strengthening our capabilities in anticipating consumer trends and innovating for the future. Dubai’s dynamic business environment, digital and technological leadership, and forward-thinking approach make it an ideal location for this initiative.”
Mohammad Alblooshi, CEO of DIFC Innovation Hub, highlighted the role of AI in shaping the industry, adding, “Dubai AI Campus is dedicated to empowering global corporations by providing cutting-edge infrastructure and fostering innovation. Together, we aim to set new benchmarks for innovation that benefit businesses and consumers alike.”
The partnership aligns with Dubai AI Campus’ objective of fostering technological advancements and reinforcing Dubai’s position as a global innovation hub.