Nestlé, a household name in the world of nutrition, has introduced its latest offering to the Nigerian market: Nido Milk & Soya Instant Powder Mix. This new product brings together the goodness of milk and soya, fortified with iron, to offer consumers an affordable, delectable, and nutritious milk and plant-based addition for beverages and cereals.
For more than six decades, Nestlé has played a vital role in the daily nutrition of countless Nigerian households. Through consistent research and development efforts, Nestlé has harnessed the potential of food to improve the well-being of individuals and families.
Ifeanyi Orabuche, the Category & Marketing Manager for Dairy at Nestlé, explained, “Nido Milk & Soya represents our inaugural venture into an affordable fortified dairy and plant blend in the Nigerian market. This unique blend of milk and soya is a source of iron and provides essential nutrients such as protein, calcium, vitamin C, and dietary fiber that support digestion. Nido Milk & Soya joins our lineup of fortified products, aimed at addressing the prevalent issue of micronutrient deficiencies, especially iron, in the country.”
According to the Journal of Public Health in Africa, the prevalence of anemia among school-age children in Nigeria is 71%, and among women, it stands at 47.3%.
Nido Milk & Soya Instant Powder Mix was developed by local experts at Nestlé’s R&D Center in Abidjan and is produced within Nigeria using 100% locally sourced soybeans. This product underscores Nestlé’s commitment to innovating and refreshing its product offerings to meet the rising consumer demand for affordable nutrition choices that also generate societal value.
Victoria Uwadoka, the Corporate Communications, Public Affairs, and Sustainability lead at Nestlé Nigeria, stated, “At Nestlé, our decisions are driven by our mission to unlock the power of food to enhance the quality of life for everyone today and for future generations. With this new product, we are contributing to a stable source of income for local farmers who supply the soybeans used in the production of Nido Milk & Soya.”
She added, “This launch is part of Nestlé Nigeria’s ongoing commitment to providing affordable, wholesome, and nutritious options for consumers across the country, with long-term benefits that are beneficial for individuals, families, communities, and the environment.”
Nestlé’s introduction of Nido Milk & Soya Instant Powder Mix reflects the company’s dedication to enhancing the nutritional landscape in Nigeria, addressing health concerns, and supporting local communities. The product is expected to resonate well with consumers seeking cost-effective and nutritious food choices.