Switzerland: Nestlé has announced the launch of a new range of coffee products under the Starbucks brand, which will be made available globally. The new range consists of 24 products, including whole bean and roast and ground, as well as the first- ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies.
In August 2018, Nestlé and Star- bucks closed a deal which granted Nestlé the perpetual rights to market Starbucks consumer packaged goods and foodservice products and create a global coffee alliance. Since then, this is the first product launch.
“Our two teams have done an outstanding job in just six months developing a range of new and exciting premium coffees, crafted with care and passion, combining Nestlé’s coffee and system know- how with the Starbucks coffee, roasting and blending expertise,” said Patrice Bula, Executive Vice President, Head of Strategic Business Units, Marketing, Sales and President of Nespresso. “With Nescafé, Nespresso and Starbucks,
Nestlé now has the best coffee portfolio to delight consumers around the world,” he added.
Nestlé is expecting to roll out the new products in several markets across Asia, Europe, Latin America, Middle East and the U.S. Customers around the world will be able to enjoy their favorite Starbucks coffee at home when the products will become widely available in grocery stores and major online platforms. “We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home across the world’s most popular single-serve platforms, the Nespresso and Nescafé Dolce Gusto systems,” said John Culver, group president, Starbucks, channel development and global coffee and tea.
According to Nestlé, the new range of coffee products includes a variety of signature Starbucks blends and single-origin coffees, as well as a selection of classic beverages such as Caramel Macchiato and Cappuccino, and are made from 100% high-quality Arabica coffee, ethically sourced from farmers in the world’s premier coffee growing regions.