Nestlé Ghana Ltd. has launched a newly redesigned packaging for NIDO®, the beloved milk powder brand that has been nourishing families across the country for decades. The revamped packaging not only reflects the company’s commitment to providing nutritious products but also underscores its dedication to reducing its environmental impact.
The new NIDO® packaging features an updated, visually appealing design and is made from an easier-to-recycle plastic material. By simplifying the packaging and using more sustainable materials, Nestlé aims to reduce waste and minimize its environmental footprint. This move is part of the company’s ongoing sustainability efforts, as it seeks to contribute to a cleaner and greener future.
In addition to the eco-friendly packaging, the redesigned NIDO® prominently highlights key nutritional information, including the product’s iron content. This ensures that consumers, particularly parents and caregivers, are well-informed about the nutrients in the product and their benefits. The clear labeling helps families make educated choices regarding their children’s nutrition.
“We are excited to present the new NIDO® packaging, which reflects our values and commitment to the environment and the communities we serve,” said Gilbert Tweneboah-Koduah, Category Manager, Dairy at Nestlé Ghana. “NIDO® still has the same nutritious and creamy taste loved by our consumers. It is enriched with iron and essential minerals needed by the human body, especially for children, as these nutrients aid cognitive development, learning abilities, and overall growth.”
Nestlé Ghana is also committed to sustainability through various initiatives, including waste management programs and the adoption of renewable energy sources within its operations. Deborah Kwablah, Corporate Communication and Public Affairs Manager, emphasized the company’s role in promoting a cleaner and healthier environment. She stressed that these efforts are aligned with Nestlé’s larger goal of minimizing the environmental impact of its production processes and packaging.
Further advancing its sustainability efforts, NIDO® has launched the “NOURISHING CHANGEMAKERS CAMPAIGN.” This initiative aims to showcase how key values can empower children to create meaningful and positive changes in society. Salome Azevedo, Business Executive Officer for Beverages and Dairy in the Nestlé Central and West Africa region, explained that the campaign is focused on equipping children with the skills and mindset necessary for building a brighter future.
As part of its broader environmental and social commitment, Nestlé Ghana encourages consumers, partners, and stakeholders to join its sustainability journey by supporting responsible consumption and effective waste management practices.