Company is placed 42nd across all sectors with estimated brand value of USD407m Nadec’s rating by Brand Finance is based on how much its brand would be worth to license
Riyadh Nadec has been listed by research house Brand Finance as one of the most valuable brands in the Middle East across all sectors.
In its 2015 list of ‘The Most Valuable Companies in the Middle East’, Brand Finance ranked the leading food, dairy and beverage company as 42nd across all sectors, with an estimated brand value of USD407m and a brand rating of A+.
“This ranking is a validation of the hard work and commitment of the entire Nadec family and reflects years of sustained growth and awareness of the brand,” said managing director Eng. Abdul Aziz Mohammad Al Babtain.
“I would like to thank all our customers and the growing base of consumers who put their confidence in Nadec’s expanding range of high-quality, healthy products that appeal to the whole family.”
The Brand Finance ranking assesses how much the company would be willing to pay to license its brand as if it did not own it.
This approach involves estimating the future revenue attributable to the brand and calculating an equivalent royalty rate.
Nadec generated net profits of USD28.6 million off total revenues of USD552.5 million in the last financial year. The company has an estimated market value of USD728.7 million. By the Brand Finance valuation, more than half of the total market value of the company could be attributed to
the strength of the brand alone.
Nadec was also recently honoured at an awards dinner for the Forbes Magazine Top Companies in the Arab World 2015 list.