Miraclon, a leading innovator in the printing industry, has just unveiled its exciting partnership with Elkassab Foreign Trade Co., a subsidiary of the El Kassab Group. In this collaboration, Elkassab will serve as Miraclon’s channel partner in Egypt, taking on a pivotal role in promoting and supporting KODAK FLEXCEL NX Solutions within the rapidly expanding flexographic (flexo) market.
This strategic move is of significant importance, especially as the local industry in Egypt witnesses a notable surge in flexo printing. According to Walid Soufi, Business Unit Director at El Kassab, “The local industry is seeing a sharp rise in flexo printing,” underscoring the relevance and timeliness of this partnership.
Egypt, being one of the largest countries in Africa, plays a crucial role in producing a substantial portion of packaging materials for brands both within the continent and beyond. Traditionally, many of these brands have favored gravure printing for its quality. However, with changing market dynamics like shorter print runs, sustainability goals, and the need for quicker turnarounds, FLEXCEL NX Technology is emerging as an appealing alternative for flexo printing.
Kris Capiau, Sales Manager for Middle East, Africa, and Turkey at Miraclon, notes, “Egypt is proving to be a key growth market for flexo printing, with a host of opportunities for trade shops and converters to take advantage of FLEXCEL NX Technology.” The collaboration with El Kassab is poised to unlock these opportunities, leveraging their technical expertise and strong customer relationships.
Miraclon is confident that both current and prospective customers will benefit from the expertise and support provided by the El Kassab team in this dynamic and growing sector.