Miraclon has announced a new partnership with Kamboo Marketing, a leading South African provider of print and packaging equipment. As part of the agreement, Kamboo will serve as the distributor for Miraclon’s FLEXCEL Solutions and Shine LED Lamp Kits throughout South Africa, handling all marketing, sales, and technical support for the products.
Jacques Human, Managing Director of Kamboo Marketing, commented on the growing adoption of flexographic printing in South Africa, particularly within flexible packaging. “Flexo continues to grow as the packaging – and more specifically flexible packaging – printing process of choice in South Africa, driven by shorter run lengths and the versatility offered by flexo,” he said. Human emphasized that many local printers are either investing in new presses or exploring ways to enhance the performance of their existing ones. He believes that adopting the latest technology, such as FLEXCEL NX Technology, is key to improving efficiency, reducing downtime, and maximizing return on investment.
FLEXCEL NX Technology is designed to eliminate plate-related variability, a common source of inefficiency and waste in the flexo printing process. The technology offers precise and consistent plate characteristics, ensuring accurate ink transfer and improved production outcomes.
Stephen McCartney, Regional Commercial Director for EAMER at Miraclon, expressed confidence in Kamboo’s ability to support the company’s expansion in South Africa. “The Kamboo Marketing team has an in-depth understanding and connection with the packaging printing market in South Africa, making them the ideal partner,” McCartney stated. He added that Kamboo’s expertise will help drive the shift to a more standardized and sustainable form of flexo printing.
Kamboo Marketing, with a team of 17 industry professionals and offices in Cape Town, Johannesburg, and Durban, is poised to play a central role in promoting Miraclon’s solutions across the region.