Masafi, a leading brand in the UAE’s bottled water industry, is making significant strides toward sustainability with the launch of its new 100% recycled plastic (rPET) bottle. According to a report in Khaleej Times. This eco-friendly packaging innovation highlights the brand’s ongoing commitment to environmental responsibility and supports the UAE’s Net Zero 2050 goals, aiming to reduce plastic waste and conserve valuable resources.
For over four decades, Masafi has been the trusted source of premium mountain water in the UAE, sourced from the underground wells of the Hajar Mountains. Known for its naturally enriched minerals, Masafi water provides optimal hydration. Now, with the introduction of rPET packaging, the brand combines exceptional hydration with eco-conscious packaging, offering consumers the best of both quality and sustainability.
The transition to rPET is part of Masafi’s broader sustainability strategy, embracing a circular economy model. By utilizing 100% recycled plastic for its bottles, Masafi is not only helping reduce waste but also conserving resources. The shift to rPET packaging contributes to a significant reduction in carbon emissions and aligns with global efforts to minimize plastic waste, making a positive environmental impact.
“We’ve always been driven by a sense of purpose—to provide high-quality products that enhance everyday living. By choosing Masafi mountain water in 100% recycled packaging, consumers can make a positive impact on the environment with every purchase,” said a spokesperson for Masafi.
Sustainability is deeply ingrained in Masafi’s ethos, extending beyond just a business practice. By choosing Masafi rPET, consumers are embracing a lifestyle that promotes both personal well-being and environmental health. “Choosing Masafi rPET means more than just hydrating; it’s a step toward a greener, better tomorrow,” the spokesperson added.
Through this initiative, Masafi is offering a simple yet impactful way for consumers to contribute to a cleaner planet while enjoying refreshing hydration.