M&M’s, proudly part of Mars has released its first-ever packs spotlighting dynamic female M&M’S characters. The all-female packs celebrate women everywhere who are flipping the status quo. The limited-edition product will feature Purple, Brown and Green on inspirational packaging, plus be the first united representation of the female trio spokes candies.
These debut M&M’S packs come as the next chapter for Mars’ newest M&M’S character, Purple, featuring her not only on packaging, but in packaging as well, alongside green and brown candies.
Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America said, “The M&M’S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong. Women all over the world are flipping how they define success and happiness while challenging the status quo, so we’re thrilled to be able to recognize and celebrate them – and who better to help us on that mission than our own powerhouse spokes candies Green, Brown and Purple?”
In celebration of the limited-edition packs, M&M’S is supporting organisations that are committed to uplifting and empowering women doing incredible work in their respective fields and daily lives. $1 from every pack sold (totaling $500k) will go towards supporting women via strategic partnerships with She Is The Music and We Are Moving the Needle. Additional donations (totaling $300k), outside of the limited-edition packs, will be made to Female Founder Collective, Geena Davis Institute On Gender In Media and women who are flipping the status quo, as part of the overall program.