Kodak underlined its commitment to its partners across the Middle East, Africa, Russia and East Europe at its annual Kick-Off event in Dubai. More than 38 partners from 30 countries attended the two-day event on 26–27 March.
Kodak’s senior management team detailed the firm’s strategy for growing its partners’ businesses, while product experts spoke on the firm’s latest solutions.
In line with the theme ‘Together to the Top’, partners stayed at the world’s tallest hotel, the JW Marriott Marquis, while the event was staged at The Palace Downtown Dubai, under the world’s tallest building, the Burj Khalifa.
UAE-based commercial printer Spectrum Printing discussed how it has increased production and broadened its portfolio with a Kodak NexPress digital production colour press.
Turkey-based Dereli Graphics talked about its implementation of the Kodak Flexcel NX System.
Morocco-based partner, Amigraph, discussed how it is helping its customers increase their output and enhance their green credentials with Kodak Sonora XP process-free plates.
Kodak’s marketing, operations and customer support teams also ran sessions to explain changes at the company, and highlighted how Kodak can help make operations more efficient.
Komal Sharma, MD and VP Sales for Kodak in the MEAF region, said the partners were particularly impressed by the new Kodak NexPress gold dry ink, which guarantees high-impact print products, as well as the Flexcel NX Direct System for direct engraving, and Sonora XP process free plates.