Based on intensive research and packaging development, Beiersdorf has achieved a real breakthrough: the bottle and cap of the new Nivea Naturally Good Body Lotion has been designed to use 50% less plastic than a comparable standard Nivea body lotion packaging. It is very thin and has a uniquely shaped bottom area which can be easily squeezed and rolled up tightly – very similar to a toothpaste tube. This brings the additional benefit to consumers that the lotion can be used easily until the last drop.
The bottle is fully recyclable after usage and can be integrated into the material loop in all countries with existing waste infrastructures. The transportation of the product from the factory to the retailers is also more sustainable, since the new design improved pallet utilisation through its thinner and lighter packaging To minimise its environmental footprint, Beiersdorf is following a fourfold approach: the so-called “4R’s” set the company’s frame in the search of innovative ways to “Reduce, Reuse, Recycle, and Replace” its plastic packaging across the assortment of its brands, such as Nivea and Eucerin.