Huhtamaki has announced the launch of ICON packaging, a paper technology, initially for use for ice cream containers and lids, which enables recycling in communities with paper product recycling programs across the United States.
The company aims to deliver a sustainable solution for consumers which combines Huhtamaki’s proprietary water-based barrier coating with SFI-certified paperboard and results in the entire package being made with 95% renewable bio-based material. This enables the ice cream containers and lids to be recycled along with other paper products such as folded carton packaging.
Ann O’Hara, President of Huhtamaki North America said, “Our paper-based technology and barrier solutions are the key differentiators in ICON ice cream packaging. The technology allows ice cream packaging to enter the existing North American recycling stream more easily. At Huhtamaki we are driven by innovation and operational excellence, designing for circularity and developing next generation innovation. ICON packaging has been developed by Huhtamaki’s Technology and Development (T&D) and operational team as an alternative packaging solution for ice cream. Our teams use their expertise in barrier functionality, paper forming and printing to drive differentiation and deliver game-changing sustainable food packaging to our customers.”
Kevin Gunning, Senior Vice President – Consumer Goods, Huhtamaki North America said, “ICON packaging uses capabilities from the Huhtamaki’s Connected Packaging solutions, with a QR code integrated into the packaging design which directs consumers to the ICON landing page, to help inform and increase understanding on the sustainability benefits of ICON packaging. This includes how we use responsibly sourced paper board, design packaging for circularity, harness ground-breaking technology, and take practical steps to ensure that we regenerate value through recycling.”
“Connected Packaging is part of Huhtamaki’s digitalisation strategy to provide a communication and marketing platform for customers, to support consumer education and enable improved waste management through increased recycling,” added Gunning.
For Huhtamaki, ICON packaging is a demonstration of the company’s ambition to become the first choice in sustainable packaging solutions.