In a pre-drupa PR event held on March 22nd and 23rd, 2024 at its headquarters in Indianapolis, HP unveiled its latest technological advancements set to revolutionize the printing industry. Themed “Unlock Profitable Growth Powered by HP Innovation,” the event provided a glimpse into groundbreaking developments scheduled for debut at drupa 2024.
AI Revolutionizing Print
Haim Levit, HP’s Senior Vice President and Division President, emphasized the transformative role of Artificial Intelligence (AI) in the printing landscape. Levit asserted, “Artificial Intelligence will revolutionize the world of Print as we know it today, opening a new era where presses will become autonomous, and Print Workflows will be connected, automated, and orchestrated from creation to delivery.”
Disruptive Strategies and Dominance in Digital Printing
Noam Zilbershtain, VP & General Manager Indigo & Scitex, HP Industrial, highlighted HP’s disruptive strategies, particularly focusing on the commercial availability of the HP Indigo V12 for the labels industry. Zilbershtain emphasized HP’s dominance in digital and AI-driven printing technologies.
HP Indigo V12 Unveiled: Transformative Label Production
The unveiling of the HP Indigo V12 Digital Press, incorporating the revolutionary LEPx technology, promises to reshape label production. With a speed of 120 linear meters per minute and collaboration with ABG’s NSW automation modules, the V12 boasts increased efficiency and productivity while retaining all the capabilities of HP Indigo’s technology.
Redefining High-Volume Production: HP Indigo 120K and 18K Presses
Innovative offerings like the HP Indigo 120K and 18K presses were showcased, set to redefine high-volume production for flexible packaging. These presses, with 30% higher productivity, AI-based automation, and new printing modes, exemplify HP’s commitment to innovation and efficiency.
Catering to Market Needs: HP Indigo 35K HD
Further catering to market needs, HP introduced the HP Indigo 35K HD for the folding carton industry, ensuring converters unmatched versatility and efficiency.
Roadmap for Liquid Electro Photography (LEP) Technology
Golan Landsberg, Head of R&D, HP Indigo, revealed the roadmap for Liquid Electro Photography (LEP) technology, promising unparalleled speed and efficiency with LEPX technology.
Groundbreaking Partnership with ESKO
In collaboration with ESKO, HP unveiled a groundbreaking partnership aimed at automating digital print for packaging, promising enhanced customization and personalization capabilities at scale.
Empowering Customers: Transformative Impact
Eli Mahal, Head of L&P Product at HP Indigo, emphasized the transformative impact of HP’s offerings in the labels and packaging segment, stating, “Our aim is to empower customers to do more with fewer resources, offering enhanced efficiency and automation features.”
Commitment to Sustainability and Efficiency
Anat Ruhrberg, Head of Commercial Product & Solutions at HP Indigo, underscored HP’s commitment to sustainability and efficiency, highlighting the need for innovation in a stagnant market.
Sustainable Impact Strategy
In alignment with its sustainability vision, HP introduced its Sustainable Impact Strategy, targeting carbon emissions reduction, circularity, and social justice, among other critical issues.
Driving Positive Change: HP’s Climate Action Strategy
HP’s Climate Action strategy aims to transition to 100% renewable electricity by 2025, further solidifying its commitment to responsible business practices.
HP’s presence at drupa 2024 signifies a significant leap towards a more sustainable and innovative future for the print industry, setting new benchmarks for excellence and driving positive change on a global scale.