Saudi Arabian-based Al Eqtessad has emphasized its longstanding partnership with HP, highlighting how the collaboration has enabled the company to support print service providers and customers across various industries. Established in 1966 and headquartered in Riyadh, Al Eqtessad operates two core divisions – Machines and Furniture – with print solutions being the primary focus of the former.
“We have a strong presence in key market segments such as government, education, engineering, construction, oil and gas, and healthcare,” said Oussama Nasr, National Service Director at Al Eqtessad. “We also work with many customers in more traditional, print-based sectors such as the graphic arts market, copy centers, bookstores, and offset print companies.”
With over 40 years of specialization in print technology, Al Eqtessad has positioned itself as a key player in the Saudi Arabian market. The company offers a wide range of HP large-format printing machines, including the HP Latex and HP DesignJet series, catering to the diverse needs of print service providers and customers in Saudi Arabia and beyond in the Middle East and Africa region.
“Our customers recognize the HP name and the quality it represents,” Nasr added. “HP is a leading company focusing on printing solutions, developing the latest printing technology for customers worldwide, and it has a big range of products in the market. HP adds value not only for us but also for our customers.”
In response to evolving customer demands, Al Eqtessad has seen a shift towards latex technology over UV printers, leading to increased demand for HP Latex printers. Popular models like the HP Latex 570 and HP Latex 800 have seen significant uptake in the market.
Looking ahead, Al Eqtessad is exploring opportunities to expand its partnership with HP by offering new solutions based on HP’s A4 and A3 print machines, as well as exploring possibilities in 3D printing solutions. Nasr expressed confidence in the company’s ability to succeed in the market and surpass competitors through its commitment to delivering innovative solutions and exceptional service to its customers.