Holoprint Security Solutions, part of the Holostik Group and established in 2015, has quickly emerged as a leader in the holographic products sector, particularly within the UAE. With its manufacturing plant in Dubai, Holoprint offers customized holographic security solutions to a diverse client base in over 40 countries. The company blends Indian values with a global vision, leveraging decades of expertise to produce high-quality products.
The company has significantly enhanced its production capabilities, expanding its wads offerings from 5-6 variants in 2017 to 42 variants by 2024. This growth was driven by customer needs, such as a collaboration with TOP Brands in the UAE, which improved the quality of wads used in mayonnaise packaging. “Our efforts have resulted in products that have gained popularity beyond UAE borders,” a spokesperson noted.
Innovatively, Holoprint integrates IT solutions into its packaging, embedding variable QR codes for lubricant brands. This feature facilitates track-and-trace capabilities and enhances consumer engagement, thus improving brand security. The company also launched a label plant in 2023 equipped with a nine-color printing machine, producing holographic labels and invisible UV ink designed to protect against tampering.
To further enhance its capabilities, Holoprint is acquiring additional flexo and gravure printing machines. Sustainability remains a focus, with the company reducing its reliance on virgin paper from 90% to 50%, thereby lowering paper usage and extending product lifespan.
Gopal Dwivedi, Partner at Holoprint, emphasized their client-centric approach: “When clients approach us with specific challenges, we take the time to understand the underlying issues before proposing tailored solutions.” This philosophy has shifted the company’s role from a general provider to one that offers specialized services.
Holoprint’s production figures reflect its market dominance, sealing around 60 million bottles monthly across various substrates, including PET, PP, and glass. The company commands a 90% market share in UAE Induction Sealing Wads and captures 95% of the holographic solutions market.
Since 2017, Holoprint has achieved a five-fold revenue growth by meeting the increasing demand for its innovative solutions. The company’s ongoing commitment to sustainability and innovation positions it as a leader in the packaging and security solution sectors.