India Henkel, in collaboration with Papier-Mettler, one of the market-leading European manufacturers of flexible packaging, has started using “I’m eco” shrink film for its automatic dishwashing brand Somat.
The film with more than 50 percent recycled material was introduced to various European markets in which shrink film is used as transport packaging – among them Russia and Italy.
Transport packaging needs to fulfill different standards: It has to be durable and of high quality, as it accompanies and protects Henkel’s products on the journey from the production facility to the retailer shelves. “The new shrink film for Somat is another step in our commitment for sustainable packaging and for a circular economy. It includes more than 50 percent recycled Polyethylene and at the same time helps ensuring a closed loop for this type of packaging,” explains Carsten Bertram, head of international packaging development for automatic dishwashing at Henkel’s Laundry & Home Care business unit.
Papier-Mettler’s “I’m eco” film is manufactured in a closed material loop – once removed at retailers, the packaging waste is collected and integrated back into the value chain: Converted into plastic granulate, it will be used for the production of new shrink wrap. This film is not only more sustainable, but also offers high quality and doesn’t influence machinability. It helps to reduce plastic waste, is 100 percent recyclable, and decreases the equivalent CO2 emissions by more than 25 percent.
The introduction of the shrink film with more than 50 percent recycled plastic for the dish wash tabs is just the beginning: Henkel’s packaging teams are currently evaluating the use of this transport packaging for further products and categories in both Laundry & Home Care and Beauty Care.
Henkel has set itself ambitious targets embedded in the company’s packaging strategy: By 2025, 100% of the packaging will be recyclable, reusable or compostable. Within the same timeframe, Henkel aims to use 35% recycled plastic for its consumer goods products in Europe.