Heidelberger Druckmaschinen AG (Heidelberg) has responded to a sharp rise in raw materials, logistics and other procurement costs by raising prices for its equipment business.
The firm, which describes itself as the world’s leading supplier to commercial, packaging and label printing companies, said the “moderate” adjustment, which will take effect immediately, is a necessary step in order for it to continue offering customers a first-class service.
Rainer Hundsdörfer, CEO of the company, said: “The current price development of raw materials shows an unprecedented upward momentum.
“Primarily due to the high demand from China as well as the global megatopic of electromobility, procurement costs have risen significantly in the short term. In recent months we have exhausted all possibilities to avoid an imminent price increase. We want to grow together with our customers and continue to be a reliable partner to them in a changing market environment.
“The moderate price increase that is now necessary will allow us to further expand our innovation leadership and is therefore also an investment in the future.”
Offering solutions for offset, digital and flexo printing, Heidelberg offers a smart print shop for the customer to optimally develop and utilise his business potential through state-of-the-art technologies, innovative solutions and new business models.
To this end, all Speedmaster models in small, medium and large formats are equipped with the new Push to Stop functions and a cloud connection as standard, providing a versatile printing press with artificial intelligence features reflecting what is available today, alongside a flavour of where developments will go in coming years.
This means customer groups from small and mid-size companies and all the way up to industrial printing firms can take advantage of the steadily-growing range of cloud-based software solutions, as well as benefit from future developments.