Hayat Egypt, the Egyptian subsidiary of a Turkish personal care products manufacturer, has announced its intent to invest $210 million in its domestic operations. The announcement was made during a press conference attended by key figures in the industry.
Senol Keserlioglu, the General Manager of Hayat Egypt, revealed that $55 million out of the total investment will be utilized to establish two new factories for non-woven products and tissue paper. These facilities are expected to commence operations by 2024 and create around 500 direct job opportunities.
Hayat Egypt presently operates five factories producing a range of products, including women’s and children’s personal care products, face masks, and sanitary napkins. These factories provide employment for 1,600 people directly and 900 indirectly.
Keserlioglu highlighted that their current factories export goods to 58 countries globally and that the investment aims to increase exports from $150 million to $200 million by 2025.
Hayat Egypt’s achievements include being the world’s fourth-largest branded baby diaper manufacturer and the largest tissue manufacturer in the Middle East, Africa, and Eastern Europe.
As Hayat Egypt celebrates a decade of operations, this investment demonstrates its commitment to bolstering domestic operations and expanding its global presence.