KitKat, the renowned brand known for its crispy wafer bars, has introduced its latest innovation—the five-finger bar. This exciting development has already been launched, revolutionizing the classic four-finger KitKat by adding an extra finger, known as the KitKat Thumb.
To commemorate this milestone and showcase its commitment to the new design, KitKat has replaced its iconic tagline. The familiar phrase “Have a Break, have a KitKat” has now been transformed into “Take five! Take a KitKat,” ushering in a new era for the brand.
Katherine Barr, KitKat’s Head of Innovative Twists, expressed her enthusiasm for this long-awaited twist on their beloved product. After years of anticipation, the five-finger KitKat is now available for consumers to enjoy. Barr commended the dedicated development team behind this groundbreaking idea and encouraged everyone to experience the new bar firsthand.
James Crisp, KitKat’s Chief Waferologist, played an integral role in the creation of the five-finger bar. With its successful launch, Crisp shared his satisfaction with the final product. After an intense period of development, he is proud of the team’s achievement and eagerly awaits feedback from chocolate enthusiasts regarding the new design.
The five-finger KitKat bar is now on shelves, delighting consumers with its unique shape. Initial taste tests have confirmed that the flavor remains faithful to the traditional four-finger variant, offering the same enjoyable experience. However, the addition of an extra finger prolongs the eating time, allowing individuals to savor their break a little longer.
In conjunction with the product launch, KitKat is rolling out a global campaign titled “Take Five!” This campaign not only highlights the new look of the bar but also emphasizes the importance of taking regular breaks throughout the day, even if it’s just for five minutes. KitKat encourages everyone to indulge in a moment of relaxation with their delicious five-finger creation.