Building on its longstanding commitment to environmental sustainability, Fiji Water has transitioned its iconic and best-selling 500 mL and 330 mL bottles to 100% recycled plastic (rPET).
The move is a substantial step in reducing plastic waste and replaces almost 65% of Fiji Water’s bottle volume with recycled material. The company is committed to continue shifting its entire portfolio of bottle sizes to rPET by 2025.
Clarence Chia, senior vice president of marketing,Fiji Water said, “”In our transition to recycled plastic, our intention is to make a truly meaningful and lasting environmental impact. We are using recycled plastic to breathe new life into existing materials, while maintaining Fiji Water’s same great taste, look and quality that consumers come to expect from Earth’s Finest Water.”
“We will continue to set ambitious targets to drive innovation and transformation in our approach and commitment to sustainability and look forward to building on this momentum,” added Chia.
The switch to rPET not only reduces plastic waste, but also can reduce CO2 emissions in the process, with some studies showing that rPET can result in up to a 79% reduction in carbon emissions when compared to new material. As Fiji Water looks to the future, it has ambitious targets to help preserve the planet and is committed to making a difference. In addition to introducing 100% rPET bottles, Fiji Water has invested FJ$5 million (~$2.5 million USD) on energy efficiency initiatives on the Fijian islands, the source of FIJI Water, which includes the use of microturbine energy generation and adopting the low-sulfur fuel standard for all shipping, dramatically decreasing sulfur oxide emissions.
The new rPET bottles can be seen in FijiWater’s updated ‘It’s Not Just Water’ TV, digital and social media campaign.
Fiji Water is a division of The Wonderful Company, which has a broad commitment to sustainability. To date, The Wonderful Company and owners Stewart and Lynda Resnick have invested more than $1.3 billion in environmental sustainability initiatives to help fight climate change. The Wonderful Company joined RE100, a global initiative made up of some of the world’s biggest companies, which have all committed to using 100% renewable energy.