Danone’s Evian brand has revealed a new mineral water bottle that is label-free, made from 100% recycled PET (apart from the cap), and fully recyclable. The design will be available as a 400ml bottle and features an “Evian Pink” cap; both firsts within the product range. It is already distributed across select hospitality outlets in France, and will be extended to additional countries from September.
Evian views its new bottle as a milestone in its journey to becoming a “fully circular” brand by 2025 – when it aims to make all its bottles from 100% recycled plastic. The bottles use an engraving technique that took two years to develop. The iconic French Alpine peaks sit on the bottle’s shoulder and the brand’s wordmark is engraved vertically along the front. Research and innovation engineer Emmanuelle Giraudon said: “This new innovation is so exciting as it is not just any bottle; it has been specifically designed to minimise environmental impact. “We wanted to keep the ‘Evian touch’ when designing the bottle, and we created a new pink cap especially for it. Our revolution makes old plastic the ultimate new innovation.”