Shanghai Eternal Machinery Co., Ltd., a leader in China’s packaging machinery sector, specializes in producing advanced flatbed die-cutting machines for both folding cartons and corrugated industries, alongside foil stampers and automatic folder gluers. Marketed under the ‘ETERNA’ brand name, the company has established a reputation for quality and innovation.
In a significant move in January 2011, Swiss packaging giant Bobst Group S.A. acquired a major stake in Eterna, ultimately securing 100% ownership by 2016. This partnership has positioned Eterna within the Bobst family, enhancing its operational capabilities. Central to Eterna’s success is its proprietary ERP production management system, ensuring that each manufacturing step is traceable and accountable.
Eterna’s commitment to quality is evident in its state-of-the-art quality control laboratory, equipped with precision measuring devices like Zeiss CMM and FARO 3-D Measuring technology. The company prioritizes product safety and innovation, investing heavily in research and development. With one of the largest R&D teams in the industry, Eterna has secured numerous patents, including nine invention patents and 93 utility model patents, underlining its dedication to continuous improvement.
The company’s after-sales service is a cornerstone of its customer relations, with an annual service caravan offering expert advice on efficiency and preventive maintenance to minimize downtime.
Prestige Graphics, a key player in the Middle East’s printing and packaging landscape, has reported significant success with Eterna’s equipment. Jabir Jabbar, Director of Prestige Graphic Trading, emphasizes the importance of efficiency in today’s market: “In today’s market, the only mantra to keep you going is providing efficient solutions to the customers. In this process, Prestige has become one of the leading Engineering Service Provider for the Packaging Industry and Eterna has been one such success. We have had tremendous success with sales of new equipment to well-established packaging companies, along with many repeat orders for customers adding more capacity.”
Eterna’s flatbed die-cutters and folder gluers have emerged as standout products, enabling clients to maximize production output. Jabbar notes that the introduction of Eterna’s die-cutting machine with in-line blanking has yielded exceptional results, helping their clients achieve unmatched efficiency in a demanding industry. “Our tests have been tremendously successful,” he adds. “Contact us for more information so that we can help you find a solution that would be right for you!”
With its innovative solutions and strong partnerships, Eterna continues to lead in the packaging machinery sector, setting new standards for quality and reliability.
Bryan Noronha– General Manager, CMS Printing Press, Dubai
I started using the Eterna ECUT 1060E converting line in May 2021 at CMS Printing Press in Dubai. Since then, the machine has proven to be a valuable asset, allowing us to convert a greater volume of jobs with ease. I would rate the overall quality of the equipment as an 8 out of 10, which reflects its solid performance in our production process. The after-sales service and support from ETERNA-Prestige Graphics have been reliable as well, earning a 7 out of 10. What drew us to ETERNA was its connection with the Bobst Group, which was a key factor in our decision-making. Overall, the experience with ETERNA has been smooth, and the machine has met our production needs effectively.
Anand Dhanraj– Operations Manager, Gulf Printing & Packaging, Abu Dhabi
We began using the ETERNA converting line in 2021, starting with one machine at Gulf Printing & Packaging in Abu Dhabi. Impressed by its performance, we decided to add six more machines to our production line. One of the standout features of ETERNA equipment is its superior die-cutting and stripping capabilities compared to other machines we’ve used. It has certainly enhanced our converting abilities and made the entire process smoother.
On a scale of 1 to 10, I would rate the quality of the ETERNA machine at 8. The after-sales service from Prestige Graphics has been excellent. They have always lived up to their promises and provided prompt support, which has helped us minimize production losses. The main factor that motivated us to choose ETERNA was its reasonable price compared to competitors. Additionally, the machine is sturdy, built with heavy-duty components, which adds to its reliability. We’ve since added more ETERNA machines at our other facilities in Kuwait and Saudi Arabia, and we look forward to receiving the same high level of service and support in those locations as we’ve experienced in the UAE.
Said Ibrahim– Managing Director, Al Majid Printing Press, Oman
At Al Majid Printing Press in Oman, we began integrating ETERNA equipment into our operations back in 2020, starting with the folder gluer. By 2022, we added the ETERNA Die-Cutter ECUT 1050E to our lineup, and it has been a significant upgrade to our converting capabilities. One of the things I particularly appreciate about ETERNA equipment is its cost-effectiveness paired with excellent build quality. It’s not just reliable—it has consistently met our operational demands without any issues or downtime, making it a dependable choice for our production needs. The folder gluer, in particular, has streamlined our processes. Whether handling straight-line or six-corner pasting jobs, it operates with minimal setup time and at high speeds. Its capacity to handle items beyond standard specifications has also enhanced our overall printing capabilities, providing us with a competitive edge.
I would easily rate the quality of ETERNA equipment as a perfect 10 out of 10. In the two years we’ve used it, we haven’t encountered any problems. Moreover, the after-sales service and support from Prestige Graphics have been exceptional. Their team is always available, even during production hours, and they respond promptly to our calls. We chose ETERNA due to the strong legacy of the BOBST brand, which is known for delivering high-quality services. What stands out to me about ETERNA is their commitment to sustainability—this company takes a bold stance on the matter without compromising on speed or quality. Overall, our experience with ETERNA and Prestige Graphics has been highly positive, and their equipment has significantly contributed to our production efficiency.