Esprit, known for its unique ready-to-drink beverages, has introduced a new 500ml 4-pack format. The 4-pack offers consumers the same distinct flavors at a price point of R79.99.
The launch features a campaign called #FourTheFlavour, where consumers can win weekly prizes by sharing their experiences with the new 500ml 4-pack. To participate, consumers need to take a photo with friends, holding up the number four while enjoying Esprit drinks, and share it on social media with the hashtag #FourTheFlavour and tag @EspritSouthAfrica.
The new 4-pack includes flavors such as mango chili and watermelon, strawberry, and lime.
“We wanted to offer more value to our customers while maintaining the exciting flavor combinations that make Esprit unique,” said a spokesperson for Esprit.