ENOC Group, a prominent global energy company, has introduced redesigned packaging for its lubricants products, unveiling the initiative during Automechanika Dubai 2024. Held at the Dubai World Trade Center from December 10 to 12, the exhibition is the Middle East’s largest automotive sector event, where ENOC participated as a platinum sponsor.
The updated packaging incorporates features aimed at enhancing functionality and security, including anti-counterfeiting measures, the use of local languages tailored to specific markets, and design improvements aligned with industry advancements. Speaking about the redesign, His Excellency Saif Humaid Al Falasi, Group CEO of ENOC, remarked, “The launch of the new design for our lubricants products marks a significant milestone in ENOC’s journey toward strengthening our position as a global leader in energy solutions.”
The event also highlighted ENOC’s introduction of innovative lubricant ranges. These include the “Cytec” line for motorcycles and the “Elektra” range tailored for electric vehicle fluids, reflecting the Group’s efforts to meet the demands of evolving mobility sectors.
ENOC operates across more than 60 countries, marketing lubricants for diverse applications such as automotive, industrial, marine, heavy diesel engines, and commercial uses. The redesigned packaging has begun rolling out globally and will soon be available in local markets.
In addition to showcasing its products, ENOC utilized its platform at Automechanika to emphasize sustainability initiatives. The Group presented solutions designed to reduce carbon emissions and enhance fuel efficiency, reaffirming its commitment to developing environmentally conscious products for the automotive sector.
ENOC’s participation in Automechanika also included a ceremony recognizing international lubricant distributor partners, where the Group’s leadership reviewed past achievements and outlined plans for future collaboration. The Group underscored its focus on expanding into new markets while fostering partnerships that align with its vision for sustainable growth.