The flexible packaging print-converting industry has reached a significant milestone with the launch of the Machine Direction Oriented Polyethylene (MDO-PE) pouch. This journey transforms initial concepts into successful retail
products through several critical stages.
Market Demand: Responding to market demands, Emirates Printing Press (EPP), a leader in responsible packaging, has introduced the innovative “Make IT IN THE EMIRATES” mono-material stand up pouches. These pouches address the growing demand for sustainable, cost-effective, and high-performance recyclable packaging solutions, underscoring EPP’s commitment to eco-friendly options.
The “Make it in the Emirates” stand-up pouches are designed for exceptional performance, featuring a high oxygen barrier, enhanced mechanical properties, and full recyclability, seamlessly integrating with existing polyethylene recycling streams.
Collaborative Development: The development and testing of these mono-material pouches involve collaboration with key partners across the value chain:
Windmöller & Hölscher: Renowned for its MDO-PE technology, W&H’s VAREX machines enable the production of films with outstanding mechanical properties, thermal stability, and optical clarity. This technology reduces material usage and enhances recyclability while improving production efficiency and cost-effectiveness.
Siegwerk: A global leader in printing inks and coatings, Siegwerk enhances packaging materials with its innovative Oxygen Barrier Coating. This solution significantly improves barrier properties and is designed to be recyclable. By eliminating the need for separate barrier films, it also enhances cost efficiency.
Borouge: As a leading provider of plastics solutions, Borouge contributes advanced BORSTAR and Anteo resins for MDO-PE technology. These resins tackle challenges in runnability and sealing, facilitating smooth processing and higher output, while also improving recyclability and overall production efficiency.
EPP’s Commits to Innovative Packaging Solutions:
Emirates Printing Press employs state-of-the-art facilities and techniques to deliver high-quality, responsible packaging solutions:
Print Conversion Techniques: Utilizing advanced gravure printing processes with online barrier coatings, EPP achieves high resolution imagery and vibrant designs. Precise print registration and specialized inks ensure optimal bonding with MDO-PE surfaces.
Lamination Techniques: EPP controls temperature, pressure, and speed during the lamination process to ensure effective bonding of MDO-PE/PE films. Choosing the right adhesive enhances overall lamination quality.
Slitting and Pouching: Advanced control systems ensure precise slitting, resulting in high quality rolls. EPP’s specialized machinery guarantees exceptional seal quality for mono-PE stand-up pouches.
Material Testing: Rigorous testing in EPP’s lab assesses durability, flexibility, barrier properties, and printability. Compliance with EU and FDA standards and certification from the Institute cyclos-HTA and APR affirm the pouches’ recyclability.
EPP’s Guiding Principles for Sustainable Packaging:
As the packaging industry evolves, brand owners and packaging buyers are encouraged to prioritize sustainability:
Embrace Innovation: Stay competitive by adopting new materials and technologies.
Invest in R&D: Allocate resources to discover sustainable solutions with brand values.
Build Supplier Relationships: Collaborate with suppliers committed to sustainability to enhance the eco-friendly material supply chain.
Educate Stakeholders: Inform brand owners about the benefits of sustainable packaging for environmental preservation.
Distinctive Leadership in Circular Economy
EPP promotes a circular economy in the Middle East through awareness campaigns, high-quality product standards, and active participation in developing recycling infrastructure.
Process Waste Recycle Project
EPP is transforming the printing and packaging industry toward a circular economy by reducing, redesigning, and recycling materials. The establishment of in-plant recycling units with NGR AUSTRIA technology allows for efficient conversion of plastic waste into granules with zero waste. These recycled materials are used to create various products, contributing to a sustainable future.