Emirates NBD has partnered with Rebound to promote sustainability awareness among employees and stakeholders. The collaboration aligns with the bank’s long-term sustainability agenda and supports its efforts to enhance waste management and recycling practices.
Rebound was selected as one of four startups in the second cohort of Emirates NBD’s National Digital Talent Incubator program. The partnership includes workshops and webinars focused on circular economy principles, waste reduction, and recycling best practices. These sessions aim to educate employees and stakeholders on material complexities and encourage sustainable consumption.
Vijay Bains, Chief Sustainability Officer and Group Head of ESG at Emirates NBD, stated, “As a socially responsible organisation, we are committed to reducing our environmental footprint and fostering a culture of sustainability. Through our partnership with Rebound, we aim to inspire, educate, and empower our employees and stakeholders to support our sustainability journey.”
Maryam AlMansoori, Founder and General Manager at Rebound, added, “We are pleased to partner with Emirates NBD to drive awareness and action toward sustainable practices. Together, we are fostering a culture of responsibility and empowerment, equipping individuals with the knowledge to embrace circularity.”
Emirates NBD has implemented various sustainability initiatives across its offices, focusing on resource conservation and improved waste segregation. The bank seeks to enhance recycling rates and promote eco-friendly practices within its operations. The collaboration with Rebound reinforces its commitment to sustainability, aiming to create long-term environmental impact through education and engagement.
Rebound’s mission is to advance circularity by keeping materials within the economy and reducing environmental pollution. Through advisory services and digital solutions, it supports businesses and governments in adopting sustainable waste management practices and achieving landfill diversion goals.