Edale, a UK-based manufacturer of narrow web printing and converting equipment, has appointed Fotedar Engineering Services (FES) as its exclusive distributor throughout the UAE.
The partnership was finalised at Gulf Print & Pack in April.
Bernhard Grob, Edale’s export sales director, described FES as “a perfect match” due to its “proven record in the flexographic industry”.
Vikram Fotedar of FES said he had sought to work with Edale as it is “a professionally managed company, but retains the agility and responsiveness that is usually seen in tightly held businesses”.
“The technology of the products is top notch,” he added.
“Throughout the world, printing is a highly competitive business but I feel that Edale will continue to be well received by companies within the UAE.”
Grob described Vikram Fotedor as “a very dynamic and technically minded man”.
“I feel, alongside his team at FES, [he] will really help to promote the Edale brand in this new territory for us”.
FES has represented brands for two decades and has a network across the UAE and other areas of the Middle East.
FES’s product portfolio also includes equipment from Ashe Converting and Sung An Machinery (SAM).
SAM has diversified from flexo packaging machines to also offer gravure presses, solution coaters and extrusion laminators, said Fotedar.
In addition, FES represents Combitool, a tool manufacturer than now makes complete machines for the lami tube industry, said Fotedar.
VTH Huebers, another FES brand, specialises in custom-built solutions for epoxy preparation, mixing and casting for diverse applications such as ignition coils for two or four wheelers, resin cast transformer coils, and APG casting of high voltage electrical parts, said Fotedar.