Display and packaging manufacturer DS Smith has won the German Packaging Award 2020 in the category ‘Product Presentation’ for Nestle’s new organic cereals of the Cheerios Bio Brand.
As one of the campaigners for the “Germany Hums!” initiative of the Foundation for People and the Environment organisation, the long-standing Nestle supplier developed a creative and easy-to-package secondary placement for the sales promotion of the new Cheerios organic cereals. This puts the product innovation, brand values and environmental commitment at the point of sale in an eye-catching setting. The jury of the German Packaging Award 2020 was impressed by the emotional presentation of the product and chose the original ¼ pallet display by DS Smith as the winner in the category ‘product presentation’.
As part of packaging for a cause, Nestle Cheerios Bio brand’s two new varieties in the Honey and Honey & Chocolate flavours id donating 10 cents to the Foundation for People and the Environment. As part of its “Germany hums!” initiative, the non-profit organization uses it to build nesting aids for endangered wild bee species throughout Germany.
The food company recently entered the organic segment of the awards with the Cheerios Bio brand. Pure with honey or additionally refined with chocolate, the two new whole grain varieties contain ingredients of the best organic quality. The Nutri-Score label B certifies the good nutritional value of the cereals. In order to score additional points with nutritionally and environmentally conscious consumers, Cheerios Bio has launched a sustainability campaign to accompany the launch of the new organic varieties. All POS materials are also 100 percent recyclable. Consumers increasingly want brands that, like Cheerios Bio, take a responsible attitude towards nature and society.